You may think you know everything there is to know about promotional products, but there are actually a number of common misconceptions about the industry. In this article, we’ll debunk 5 of the most common myths about promotional products.
1. Promotional products don’t get used.
People love getting free stuff, and they’re happy to use it — if it’s useful. Choosing promotional products that are high-quality will ensure that consumers use your products and rep your brand.
You’ll also want to choose items that are used frequently. Think mugs, backpacks, sweaters, and tote bags. If you give consumers a free product that they find useful, you can bet they will use your promotional products. On the other hand, if you give them something that’s poor-quality, they’ll treat it like junk and won’t use it. It’s all about quality when it comes to promotional product usage.
2. It’s best to buy the cheapest promotional products possible.
While you always want to be sure you’re getting a good deal, experience shows that consumers prefer higher-quality promotional products. They’re more likely to perceive cheap promotional products as junk or something to throw away. There’s no use investing in promotional products that customers won’t use, right?
Current trends are showing that consumers appreciate high-quality, branded promotional products that feel more like a gift than an advertisement. And giving consumers a high-quality gift ensures they’ll give you the greatest gift possible: representing your brand.
3. Promotional products aren’t worth the investment.
You can throw your money into media advertising, but you’ll never see the amazing returns that promotional products can give your brand.
Promotional products are actually one of the best investments you can make, and are extremely cost-effective considering the average consumer uses a promotional product for 6.6 months. When you shift your thinking in terms of price per impression, you’re getting a lot of bang for your buck with promotional products.
4. Promotional products are not keeping up with the times.
There are actually a number of trends in the promotional product industry. For example, brand-name promotional products are very big right now. Certain materials, including wood, copper, and cork are also trendy right now.
Those in the promotional product industry know they have to stay on top of trends in order to stay relevant, and you can trust that they’ll work.
5. Promotional products are poor quality.
You can always find a poor-quality version of something, but that doesn’t mean your promotional products need to be cheap. Many promotional product companies these days are offering high-quality products.
In fact, current trends suggest many in the promotional product industry are recommending the use of branded promotional products. These products may be more expensive, but they’re also desirable.
It’s believed that the return on investment is higher on high-quality products, despite the high upfront cost. If you can create promotional products people will actually use, the products will do their job.