Marketing is an essential part of every business strategy, and its effectiveness determines the company’s edge over its competitors. A promotional item is one of the marketing approaches you can use to get an edge over your competitor because your products get into the hands of your customers. The promotional products offer free advertising and are a sure way of winning customer loyalty.

Photo courtesy of Talika Talika has created and developed a multi-action skincare technology to combat the signs of time on all fronts: Light Duo+, the new Talika Light, to act on deep wrinkles and dark spots while soothing the skin. Each wavelength of light is absorbed by the skin and reaches different layers of cells …