Using promotional items to generate interest in and appreciation for your business is a smart approach. However, in order for these items to succeed in achieving your intended goals, you must let people know that they exist. When it comes to promoting your promotional products, keep a few suggestions in mind.
1. Advertise on Social Media
Without a social media presence, your business is likely to see some struggles with generating sales and encouraging business. Social media platforms are powerful tools that let you interact with potential and current customers in ways that didn’t exist just a couple of decades ago. You should let visitors to your social media sites know about your promotional items and when they are coming into fruition. You can also use the platforms to build intrigue. In other words, you could announce the item in advance of its arrival to generate anticipation. Make sure you don’t announce it too early. Doing so could mean that otherwise interested parties just forget. The information on the Brandability website is a good resource if you want to learn more.
2. Establish In-store Trials
You don’t want people to just fling your promotional items in a junk drawer when they get home. If people don’t have a chance to see how the products work, they might take them, toss them in their bags and forget about them. Instead of allowing your efforts to go to waste in this manner, allow for in-store trials of your products. When people see how useful these items are, they should be more likely to use them at home, thereby constantly reminding themselves of your shop.
3. Create Window Displays
While you do want to generate interest from visitors on social media and shoppers in the store, you also want to draw in new customers. Creating an appealing window display is a particularly useful idea if your business is located in a busy shopping district. As people are passing by, your promotional products can catch their eyes. This strategy is wise here too because individuals visiting a shopping area are likely interested in deals, promotions and other shopping bargains. You are delivering content directly to your target audience in some ways.
4. Attend Events
Selecting events to attend requires that you know your target audience members well. In other words, you should go to events where they will be. During these events, you have the opportunity to chat with people who could potentially become customers. When you provide these individuals with promotional products, your business becomes even more favorable in their eyes.
Promotional products are meant to promote your business. However, if no one knows that you are offering these products, the strategy fails. Therefore, you must find ways to get the word out there about these items as well.