Canada’s unemployment rate is dropping, consumer confidence is soaring and new housing policies are being put into place across Toronto, Montreal, Calgary and other markets. With an influx of international sales of luxury homes, as well as new homeowners emerging across lower-tier properties, real estate agents have no choice but to adapt their traditional sales processes. Here are four ways you can adapt and adopt real estate CRM systems to improve your sales and maintain a competitive edge.
1. Accuracy and Speed
Customer relationship management software’s automated systems have improved accuracy and increased transaction speeds within the e-commerce industry and the financial sector. The real estate world has not adapted quite as readily to digital practices. Real Estate CRM resolves that issue. For instance, real estate agents and brokers understand that maximizing regional exposure is an essential practice. With an integrated CRM dashboard, agents and brokers can ensure listings are up-to-date, can adjust marketing strategies as needed and can readily assist clients. Closing on a property becomes a much more linear and focused process.
2. Research Prediction and Analysis
Customer relations are only one aspect of an agent’s day-to-day responsibilities. Agents must remain aware of market fluctuations and must prepare for an ever-changing real estate landscape. CRM packages enable agents to research foreclosures, view regional economic patterns and determine which unit types are most in demand.
Data analysis and predictions are powered by big data. The more robust your software, the greater the amount of data that can be stored, accessed and processed. As a result, analysis is rapid and timely.
3. Agent-Centered Features
When agents hear the term “customer relationship management” they may feel excluded from the entire process. However, CRM software is frequently constructed with agent use in mind. From analytical tools, to client follow-up reminders, mobile entry and secure platforms, agents are able to access the features they need without sacrificing their mobility or client security.
4. Real-Time Tracking
Home buyers become frustrated by delays and miscommunication. Real Estate CRM acts as an integrated system that receives updates in real time from a variety of sources. If a client completes paperwork, that information is automatically uploaded and becomes available to the agent and other necessary stakeholders. When a property goes off the market, this information is delivered instantaneously. Through encrypted platforms, agents are able to communicate quickly with clients should situations change.
Though the real estate industry has yet to become completely digitized, and although there are some obstacles to standardized practices, industry-specific real estate software packages are becoming a necessity for agencies that wish to remain competitive.
