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Four Reasons Every Real Estate Agent Needs a CRM

5 min read

A CRM, or a customer relationship manager, is an essential part of life for many sales associates. Some sales professionals use a standard program that is designed to work well with most professions, and others use an industry-specific program. As a real estate agent, you may be accustomed to a rather outdated and old-fashioned way of conducting your business activities, but there are legitimate reasons why you should update your efforts with the implementation of a CRM.

1. Save Time

One of the great things about a customer relationship manager is that it seamlessly helps you to keep track of your leads and active clients. It also assists with marketing, follow-ups and more. Real estate agents are busy professionals, and finding an effective way to save time without sacrificing on the quality of work that you do is essential.

2. Improve Marketing Efforts

Each CRM program is unique, and many are designed to promote marketing in different ways. For example, you may be able to program follow-up emails to automatically send to a specific group of contacts. You can also sort through leads and contacts so that you can create customized marketing lists. These are only a few of the many ways that you may be able to refine your marketing efforts.

3. Provide Better Service

Real estate is a service-oriented business, and the right customer relationship management program can help you to improve the level of service that you provide to clients. For each client, you can jot down notes for fast recall. You can create follow-up reminders, link email messages and more. It may not be possible for you to accurately remember every detail about every client, but the right program will assist you with rapid recall of important details.

4. Avoid Expensive Oversight

Oversight for real estate agents can easily equate to lost revenue. For example, if you fail to follow-up with a hot lead in a timely manner, you may lose that lead to the competition who did remember to follow up with the client. Because oversight can cost a tremendous amount of money over the course of a year, you can see that the right customer relationship management program can pay off handsomely.

With so many reasons to invest in a Ixact real estate CRM, you can see that you cannot afford not to use this type of program on a regular basis. There are numerous programs available for you to use, including those that are specifically designed for use by real estate agents. Take time to explore the options, and consider trying out several programs before you commit. By doing so, you can make an informed decision about which program is ideal for you to use going forward.

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