Levi's Keep Cool

This spring, Levi’s is launching COOLMAX, an innovative denim collection specifically constructed to combat sweltering hot weather. With...




This spring, Levi’s is launching COOLMAX, an innovative denim collection specifically constructed to combat sweltering hot weather. With COOLMAX, everyone, everywhere has the opportunity to wear denim and non-denim styles year-round, regardless of the temperature.

Engineered for comfort and woven with COOLMAX® fibers that create a cooling effect, these looks help adjust the body’s temperature to maintain temperature balance and comfort amidst the summer heat. COOLMAX® enables proper body ventilation and ensures motion at the same time. Therefore it’s perfect for seasonal weather changes.

More info can be found here.





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