David Beckham Bodywear for H&M Spring 2014

Photos courtesy of H&M David Beckham stars in a new campaign to launch the spring collection of David Beckham Bodywear at H&M. Sho...

Photos courtesy of H&M


David Beckham stars in a new campaign to launch the spring collection of David Beckham Bodywear at H&M. Shot by director Nicolas Winding Refn ("Drive" and "Only God Forgives"), the campaign debuted during the recent US Super Bowl.

The campaign features pieces from David Beckham Bodywear's Spring collection. Stripes of varying width are introduced on long-sleeve Henleys, vests and trunks, as well as varsity style lettering on the back of long-sleeve raglan tops. Also debuting will be David Beckham Bodywear pieces for kids.

The collections will be available in selected H&M stores and online from January 30. These new pieces join the core David Beckham Bodywear collection, which has already become a staple in the wardrobes of men worldwide since its launch in February 2012.

Read on for more photos from the campaign.






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