Levi’s® Revel

Photos courtesy of Aggie for Elements Magazine; Levi's One of Malaysia's best dancers, Suhaili Micheline, opened the fashion showc...

Photos courtesy of Aggie for Elements Magazine; Levi's


One of Malaysia's best dancers, Suhaili Micheline, opened the fashion showcase with a riveting solo performance

No other brand epitomes the versatility of denim like Levi's. With the launch of their latest Revel collection, the brand aims to provide the "perfect jeans" for women.

Levi's surprisingly comfortable Revel jeans use exclusive Liquid Shaping Technology that has been fused into the denim through innovative design techniques like screen-printing. The Liquid Shaping Technology controls the fabric’s stretch in strategic areas for a figure-hugging fit that lifts and gives a beautiful, shaped silhouette.

More runway and campaign photos after the jump!






"With the launch of Levi's Curve ID, we recognized that it is every woman's right to have a great fitting pair of jeans," said Anitha Narayanan, Commercial Director of Levi Strauss Malaysia. "Levi's Revel takes that curve innovation one step further by actively shaping a woman's body, giving her the legs and butt she always wanted. When we took our Revel prototypes on the road to test our latest invention, we had women from all over the globe try on our jeans. Watching them walk from the dressing room to the mirror was truly inspiring. Who doesn't want to feel like that everyday – just from slipping on a comfy pair of Levi's?"

Retailing at RM299, the Levi's Revel collection will be available at select Levi's retail stores worldwide and online at www.levi.com from September onwards.













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