Samsonite Launches its Malaysian Flagship Store in Suria KLCC

Photos courtesy of Samsonite It was a star-studded affair as the world’s leading travel and premium lifestyle brand Samsonite celebrated t...

Photos courtesy of Samsonite

It was a star-studded affair as the world’s leading travel and premium lifestyle brand Samsonite celebrated the opening of its flagship store in Suria KLCC. Over a hundred guests thronged the new store to view its latest range of products before adjourning to the mall’s concourse for a perfectly choreographed fashion show and breath-taking show of acrobats.

Guests, who included popular celebrities Awal Ashaari, Scha Alyahya, Yasmin Hani, Atilia Haron, Ning Baizura, Liyana Jasmey and Megan Tan were greeted by Mr. Frantz Braha, Vice President of Samsonite South East Asia and Mr Mohan Palaniappan, Commercial Head of Samsonite Malaysia Sdn Bhd at the store originally designed by world famous architects Guillot + architects (G+a). They marvelled at the store’s modern interior and inspected the variety of luggage and bags on display.

Celebrities and friends of Samsonite then adjourned to the main concourse area for the highlight event of the night – a series of shows on the stage of Suria KLCC Fashion Week. Master of Ceremonies, Daphne Iking kick-start the night with a fashion extrangavanza showcasing immaculately dressed models parading Samsonite’s range of products including Samsonite RED, the business and travel collection; and the recently launched Firelite. The show not only highlighted the many stunning designs from the brand but also ease of use of each bag – luggage that wheeled smoothly on stage and body bags that hang perfectly. The fashion show finale saw Mr. Frantz Braha taking a bow onstage amongst the models before he was joined by all the celebrities that attended the event.

The next show on the programme was nothing short of jaw-dropping. A group of acrobats took centre stage in a series of impactful performance that showcases the strength and lightness of Firelite, a true test of the line’s durability, thanks to the CURV® technology. The audience were seen gasping in both delight and suspense as the acrobats performed balancing acts, a pyramid formation, contortion-like display and jumping unto the bag crushing it momentarily before unveiling that no harm has been caused and the luggage continue to work perfectly.

Speaking to guests after the show, Mr Frantz Braha commented, "In our TV commercial, we demon-strated the extreme lightness and durability of Firelite through the extreme sports Highlining. Today, we took the essence of those ads and truly showcase the key attributes of Firelite through the creative showcase of acrobats. What you see at the end of the show, where Firelite fell off the stage totally demonstrates the exceptional merits of Samsonite’s revolutionary CURV® material."

Samsonite is present in all the major department stores in Malaysia as well as several other standalone stores located in Pavilion Kuala Lumpur, Mid Valley Megamall and One Utama.

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