Beyoncé for H&M's Summer 2013 Campaign

Photos courtesy of H&M Queen Bey stars as Mrs. Carter for H&M's latest summer collection. The sultry songstress will appear in...

Photos courtesy of H&M


Queen Bey stars as Mrs. Carter for H&M's latest summer collection. The sultry songstress will appear in television and print ads featuring pieces from the H&M summer collection.
The print and outdoor billboards introduce "Beyoncé as Mrs. Carter in H&M", the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious. The clothing will be available beginning May in H&M stores worldwide and online.

Click here for our previous post on the collection.

The summer campaign features swimwear and beachwear pieces as well as a tie-dye bikini from this summer’s H&M for Water collection. 25% of sales from the H&M for Water collection will be donated to H&M for WaterAid. Since 2002, H&M’s initiative with WaterAid has raised £2,650,000.

More photos after the jump!










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