[VIDEO] David Beckham Bodywear for H&M by Guy Ritchie

“David is the perfect leading man,” says Guy Ritchie. “For me, this felt like more than a campaign – it was like directing a short film....




“David is the perfect leading man,” says Guy Ritchie. “For me, this felt like more than a campaign – it was like directing a short film.”

The cheeky (pun intended) campaign, which debuts today, follows David chasing the streets of his neighbourhood in Beverly Hills clad only in his skimpy boxer briefs. “Working with Guy has been a fantastic experience," says David. “I hope everyone has as much fun watching the film as I had making it.”

David Beckham's buns of steel throughout the video?
Ladies and gents, go crazy.

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