Alfred Dunhill Launch Luxury Augmented Reality

Iconic luxury brand Alfred Dunhill and Aurasma have collaborated to create a unique and revolutionary digital experience. Dunhill have app...





Iconic luxury brand Alfred Dunhill and Aurasma have collaborated to create a unique and revolutionary digital experience. Dunhill have applied Aurasma technology, the world’s leading augmented reality platform, to literally bring their Autumn Winter 2011 Voice campaign alive through your Smartphone or tablet.

How it works:

1. First download Aurasma Lite for free via your Smartphone app store (http://itunes.apple.com/gb/app/aurasma-lite/id432526396?mt=8)
2. Once installed, open the program and hover it over any of the new Dunhill Voice Campaign images to bring them alive
3. You’ll also be able to seamlessly link to Dunhill retail where you can ‘shop the collection’.

Check out the photos from the Dunhill Voice Campaign here.

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