Lanvin Spring/Summer 2010

Photos: Models.com Label: Lanvin Spring/Summer 2010 Cover model: Jamie Bochert Photographer: Steven Meisel It's campaign season! ...


Photos: Models.com

Label: Lanvin Spring/Summer 2010
Cover model: Jamie Bochert
Photographer: Steven Meisel

It's campaign season!

Steven Meisel's work has usually been rather provoking (and offensive), but we think he has scored big time with this campaign for Lanvin.

Literally mind-blowing.

Also, check out a behind-the-scenes video after the jump!







Lanvin’s artistic director, Alber Elbaz said,


“I thought maybe we need a bit of action. She moved so fast, even the chandelier was moving with her."


Cue the French house’s women’s spring-summer advertising, shot by Steven Meisel and featuring Jamie Bochert in one heck of hurry, rushing down a corridor in a New York studio. Bochert was fully qualified for the fast-forward campaign, as Elbaz related that the model recently pursued a purse snatcher for 12 blocks in Brooklyn — and reclaimed her bag from the thief. “That’s the kind of girl I like,” Elbaz said.




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